Whether it's right side up or upside down, you're going to recognize Primo's completely custom-made hat. The Primo Upside Down Hat in Cream is a statement piece built for golfers who move different.

The signature upside-down "PRIMO" arch embroidery on the front is intentional — a nod to the brand's playful, culture-first identity. Pair it with the perforated body, rope brim, and fully branded interior and you've got a hat that hits on and off the course.

• Signature upside-down "PRIMO" arch embroidery on front
• Perforated body for breathability on the course
• Rope brim detail in cream & black
• Primo rubber patch on side panel
• Primo-branded interior sweatband (repeating logo tape)
• Adjustable snapback closure with woven Primo label
• Colorway: Cream
• Available in multiple colors