Built by Cousins. Made for the Culture.

Primo means "cousin" in Spanish — and that family-first energy is baked into everything they make. Founded by four cousins from California who grew up on the course together, Primo Golf Apparel is driven by creators, inspired by athletes, and designed for the golfer's lifestyle.

With 270,000+ golfers already in the family, Primo is where quality meets community. Now available exclusively through Black Girl Golf — pre-order your fit today.

• ✅ Free shipping on orders $150+
• ✅ Easy returns & package protection on every order
• ✅ Made by golfers, for golfers